# Marketing Documents

## How this system works

`brand.md` is the north star. It contains the strategic identity decisions: positioning, audience, voice, and rules. Every other document in this folder derives from it.

When `brand.md` changes, update everything downstream.

## Document hierarchy

```
brand.md ← THE source of truth. Change this first.
├── messaging.md ← Pitch variants, message pillars, copy to test
├── website.md ← Homepage copy and page strategy
├── email.md ← Lifecycle email campaigns across all user segments
├── influencer.md ← Influencer pitch and creator briefs
├── competitive.md ← Market framing and comparison language
└── blurbs.md ← Short-form copy: social, sharing, ads, directories
```

## Update workflow

1. When strategy shifts, update `brand.md` first
2. Revise `messaging.md` to reflect the new positioning
3. Update channel docs to use new messaging
4. If a channel doc conflicts with `brand.md`, `brand.md` wins

## Experiment tracking

`messaging.md` and channel docs each have a **Testing** section at the bottom. Use it to track what you're trying, what worked, what didn't, and what feedback you've received. This keeps the evolution visible without cluttering the main content.