# Generic Landing Page

Copy and strategy for the main product landing page. Derives from `brand.md`.

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## Page strategy

The page has a dual job: make the right people eager to try, and quietly filter out the wrong ones. Every section should attract a serious builder while giving a tire-kicker nothing to grab onto.

This is not "what makes someone click try." It is "what makes a serious builder click try while a casual browser scrolls past." The tone, the specificity, the absence of hype: all of it filters.

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## Homepage hero

**Hero line:**

> Solid. Production-quality AI

**Headline:**

> You get exactly what you're thinking. And it'll actually work.

**Subhead:**

> Describe what you need to build. Solid handles the engineering, shows its work, and ships software you can maintain and grow.

**Primary CTA:**

> Build something real

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## Homepage story arc

The page should teach the buyer a new standard within the first screen. The story follows this arc:

1. **The identity:** Solid. Production-quality AI. Names the product and the standard in one line.

2. **The promise:** You'll get exactly what you're thinking. And it'll actually work. Two sentences, two claims. The first is table stakes. The second is where every other tool breaks down.

7. **The CTA:** Build something real.

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## Channel notes

**Purpose of the website:** make the quality bar feel real, and let the wrong audience self-select out.

**Priorities:**

- Establish Solid as production-quality AI
- Teach the two failures: walled gardens and fragmented tool chains
- Reframe the question from "Can it generate an app?" to "Is this built for production?"
- Show proof before adjectives
- Make the product feel calm and serious
- Let tone do the filtering

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## Testing

| Date | What we tested | Result | Next step |
|---|---|---|---|
|  |  |  |  |